How much do street interview ads cost?
By Talk Street Media · Updated
Street interview ads range from about $1,000 for a small production package to $25,000 or more per month for a full-service agency. Talk Street Media packages start at $999. The price mostly comes down to how many shoots you need, how many edits you get, and what else the agency handles.
What do agencies charge for street interview ads?
Few agencies publish prices, so most quotes happen on a call. One that does is Street Poller, which says an agency engagement typically runs $25,000 to $75,000 per month, covering casting, shooting, editing, releases, compliance review, and 40 to 80 ad variations a month.
That's a big-budget model. Smaller studios like ours work per project, so you pay for a shoot and the edits that come out of it, not a monthly retainer. Our packages start at $999.
What affects the price?
- Number of shoot days and locations, including travel.
- Number of finished edits, hooks, and cutdowns.
- Formats and sizes, like 9:16, 4:5, and 1:1.
- Usage: organic only, or paid ads as well.
- Whether strategy, testing, and media buying are included or you handle them.
How does that compare to UGC?
A single UGC video averages $150 to $212 according to Influee, and most professional creators charge $500 to $1,200 according to JoinBrands. Paid usage rights can add to that. So UGC costs less per video, while one street interview shoot gives you many videos. We compare the two in more detail in street interview ads vs. UGC.
What should you ask before you hire someone?
- How many finished ads do I get, and how many hooks per concept?
- Do I get usage rights for paid ads, and for how long?
- Are signed release forms included?
- Do I get the raw footage, or only the edits?
- Who is actually on the shoot and in the edit?
- Is this one project, or a monthly commitment?
Common questions
How much does Talk Street Media charge?
Packages start at $999. The final number depends on the shoot and how much creative you need, and we work it out with you on a 30-minute call.
Do I need a big ad budget to use street interview ads?
No. Plenty of small brands start with one shoot and post the videos organically before putting ad spend behind the winners.
Talk Street Media films street interview ads and event interviews for consumer brands.
Packages start at $999.