Guides.

Plain answers about street interview ads and event content, from the people who film them.

• What are street interview ads?

  Street interview ads are paid social videos built from unscripted conversations in public. Here is how they work, why people watch them, and which brands they fit.

• Street interview ads vs. UGC: which should you run?

  How street interview ads and UGC differ on cost, credibility, and speed, and how to decide which one your brand should test first.

• How much do street interview ads cost?

  Street interview ads range from about $1,000 for a small package to $25,000+ a month for a full-service agency. Here is what drives the price and what to ask.

• How to turn a trade show into weeks of social content

  A simple plan for filming interviews at a trade show, conference, or activation, and turning them into short-form social content and ads after the event.